The Best Kellogg’s Apple Jacks Cereal Funny Commercials Ever! CinnaMon and Apple Adventures.

96 Views
Published
Apple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by college intern William Thilly. In 1971 the name "Apple Jax" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." Apple Jacks is one of the top four cereal brands marketed within stores and is most heavily marketed on Kellogg's internet platform.

Originally, the Apple Jacks were only orange and O-shaped, until 1998 when the green O-shapes were added to the cereals. In a marketing promotion in December 2003, the green pieces changed their shape to X's for a few months. More recently, Apple Jacks has introduced New Apple Jacks 'Crashers' – a unique cereal piece that replicates a mid-2007 advertising execution when mascots Good Apple and Cinnaman were accidentally fused together. The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples. In 2001, Apple Jacks was brought to Canada in a Limited Edition box.

Advertising
As of 2004, the marketing mascots are a carefree Jamaican stick of cinnamon named CinnaMon and an accident-prone apple named Bad Apple. Labeled as Apple Jacks Adventures in print advertising, the commercials focus on Cinnamon upstaging Bad Apple by reaching a bowl of Apple Jacks before he can, in spite of the apple's attempts to stop him. Bad Apple's antagonistic nature was later dropped; Apple and Cinnamon were then portrayed as highly competitive friends, both getting into the bowl. The campaign was slated to be retired in 2007, and replaced by a retread of the 1990s campaign focused on children, but fan response to Apple and CinnaMon helped them remain as the mascots. In 2007, Apple and Cinnamon were fused together with Cinnamon sticking through the center of Apple with both of their legs at the bottom of their body. They remained this way for a few of the commercials until they became unstuck by a special machine.

In 2013, Kellogg's Apple Jacks introduced a new multi-grain cereal called "Cinnamon Jacks," with CinnaMon, as its sole mascot. The cereal is flavored with brown sugar and cinnamon.
https://www.kelloggs.com/en_US/products/kellogg-s-apple-jacks-cereal-product.html

#applejack #cereal #cinnamon
Category
Commercials
Sign in or sign up to post comments.
Be the first to comment