All Funniest Lunchables 100% Juice Kabobbles Commercials EVER!

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Just like Lunchables, Platy and Jackie embody and embrace mixed up fun.
And everything within the characters' realm is in service of this role. Through their less than normal physical appearance, their odd dynamic with each other, and their curious interaction with the world, this is the duo you need to get to know.

They look mixed up, act mixed up, and always make normal situations feel unexpected. Born out of a need to launch Kabobbles, they have grown to represent the Lunchables brand. And somehow these two oddballs happen to work beautifully together.

What Are They?
A Platypus and a Jackalope. Odd for sure, but in different ways. Platy is a real animal that looks part duck, otter, and beaver. And a Jackalope doesn't exist in the real world, so Jackie is straight out of folklore with a mixture of rabbit and antelope.

PLATY
Personality: Confident, Prickly, Quick-witted, Old-school, Traditional
Demeanor: Want to live life without too much interruption and avoid the spotlight.

JACKIE
Personality: Spontaneous, Instigator, Sidekick, Earnest, Innocent
Demeanor: Looking to find the fun in every moment.

Lunchables is a brand of food and snacks manufactured by Kraft Heinz and marketed under the Oscar Mayer brand in the US and Canada, and manufactured by Mondelēz and marketed under the Dairylea brand in the UK. They were initially introduced in 1988 in Seattle before being released nationally in 1989. Many Lunchables products are produced in a Fullerton, California facility, and are then distributed across the United States.
Today, a product named LunchMakers created by Armour has been the biggest rival of Lunchables.

The term Lunchables emerged from a list of possible names for the prepackaged meal that included, among others: On-Trays, Crackerwiches, Mini Meals, Lunch Kits, Snackables, Square Meals, Walk Meals, Go-Packs, and Fun Mealz.

Lunchables offers 26 different varieties of meal combinations, which include crackers, pizzas, chicken nuggets, small hot dogs, small burgers, nachos, subs, and wraps. In a typical package, such as the crackers meal combination, it contains an equal number of crackers and small slices of meat and cheese.

Lunchables also carries an assortment of drinks and desserts. In certain meal combinations, they contain Capri Sun juice drinks, either in a traditional flavor or of the "Roarin’ Waters" variant. Other drinks that are included are bottled water with Tropical Punch flavored Kool-Aid mix and a generic unlabeled small can of cola; however, the latter was later replaced with Capri Sun drinks due to health concerns. As for dessert, some packages contain Jell-O gelatin or pudding or a candy alternative, such as Butterfingers or Reese's cups.

More About Lunchables with 100% Juice Kabobbles: https://www.lunchablesparents.com/

Kraft Heinz was looking to increase recognition and affinity for the Lunchables brand, and specifically their brand mascots, Platy and Jackie. Viacom and Nickelodeon worked hand-in-hand with the client to create and execute Nickelodeon’s first branded scripted series:

LUNCHABLES x NICKELODEON Jackie and Platy's Mixed Up Challenges - https://bit.ly/MixItUpLunchables
Category
Commercials
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